Assignment Instructions/ Description
Write a 350 to 525-word response to the following prompts in your journal entry:
1. Conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Caterpillar Inc. and create a SWOT matrix. Each quadrant of the SWOT matrix must contain 7-10 items, (THE MATRIX IS NOT INCLUDED IN THE 525 WORD COUNT).
2. Analyze Caterpillar�s strengths and include specific examples based on your SWOT analysis findings.
3. Analyze the weaknesses and threats identified in your SWOT for any common themes that might be a risk.
4. Compare Caterpillar�s Strengths against the Opportunities (from the ) and identify the best probable opportunity to increase competitive advantage.
5. Propose problem-solving strategies to address Caterpillar�s weaknesses or threats (from the SWOT) that could be mitigated by a business opportunity or business decision.